Most tradies don’t realize this, but there is a story to be found in every project you do. A simple job can become an engaging story that you can use to market your business. You just need to know how to look for them and how to transform them into the right content.

In the last part of the Building Trust and Rapport by Becoming a Great Storyteller series, we invite Bill Mueller and I talk about the type of content to use and what mediums to use that will best reach your customers. We also tackle how you can extract stories and content from projects that you do. We will also share how you can use videos to your advantage and repurpose it however you want.

All this and more will be covered in this episode. Check it out now!

Discussion Points: 

0:00 The Elevation Program 3:23 Recap of the past episodes of the series 6:09 Worthy stories are around you everyday 9:27 Storytelling is natural to us 11:30 List down something story-worthy that happened to you today 12:16 Start stories by looking for problems 13:59 Talk about the journey behind the content 14:27 Catch people’s interest with hot topics in the media 15:36 Repurposing different kinds of content 16:30 What mediums to start from 18:37 Getting started on making a video 20:33 Unpolished videos are more authentic 23:37 Make content creation part of your process 25:05 About Story Sales Machine

About the Guest: 

Bill Mueller prides himself on helping entrepreneurs, coaches, and consultants sell more and sell better with this simple approach: People love stories, therefore, use stories to communicate and sell. He has been writing story-based emails and email sequences since 2005 which is impressive in internet years and has since sold millions in digital and physical products, coaching programs, and more in just about every niche.

Resources:  Tradie Web Guys ‘automation’ - (https://www.tradiewebguys.com.au/automation/) Tradie Web Guys Elevation Program - (https://www.tradiewebguys.com.au/elevation/) Tradie Web Guys’ Apply (qualification) page (https://www.tradiewebguys.com.au/apply/) Check out Bill and The Story Sales Machine - (https://www.storysalesmachine.com) Access The Story Sales Machine offer (https://www.storysalesmachine.com/get-it-now) Listen to parts 1 and 2 of this series

Part 1: https://www.thesiteshed.com/bill-1 Part 2: https://www.thesiteshed.com/bill-2

Books mentioned in this episode:  Story Worthy by Matthew Dicks (https://www.amazon.com/Storyworthy-Engage-Persuade-through-Storytelling/dp/1608685489)

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