Like most business owners, contracts have trouble gauging the interest of their prospects. One of the best ways to gain clarity is to use micro-commitments, those being, asking a small favor of your prospects. Something as small as asking your clients to fill out a survey is a micro-commitment. Logan and Chris are talking about this high-level strategy that will either get people to invest in you more or weed out the tire kickers!

In this episode, we talk about…

• Breaking down micro-commitments and some examples
• Differentiating between micro-commitments and the foot-in-the-door
• What micro-commitment gives to the contractor
• Why contractors get caught up with people that aren’t the right fit
• Trouble follows if you choose not to pre-qualify
• Putting your family in the back seat
• Processes give contractors many new opportunities
• How to become a leader that people trust enough to make micro-commitments
• Chris’s first-ever sales call that wasn’t worth the time

Links to resources:

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