Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?1. What is E-A-T? 2. What is YMYL? 3. How does Google use E-A-T? 4. Why is there such a big emphasis on E-A-T? 5. Can you see your E-A-T score? 6. How do you optimize your E-A-T? 7. Can you influence E-A-T in areas other than content?For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcastsRank Ranger:https://www.rankranger.com/Start a free Rank Ranger trial:https://www.rankranger.com/free-trial