Posting a video without a CTA is like going on a first date with your dream soulmate and then never calling them again. It doesn’t make sense.

Hey everybody! This is Marley Baird and welcome to the world of video, impact, and profit - or as I like to call it, the VIP Code. 

Today we’re talking about CTAs and when you should pop the call to action question. Is the first video too early? Do you include a CTA on every other video you post? Let’s talk about it. 

But first, if you’re looking to take your video marketing strategy to the next level, go ahead and schedule your absolutely free strategy call with us at bairdstrategycall.com. That’s b-a-i-r-d strategycall.com for your free call to talk about your business, your goals, and how omnipresent video assets can help you spread your message with the world. 

One of the biggest problems I see with video marketing online is that… people take it too slowly. They think they have to post a few videos and put some feelers out there to get their audience hooked before they throw in the CTA in their video description. 

I’m not saying you should cut to the chase, offer zero value, and link to your core offer. That is a strategy I’ll never recommend. 

Your videos should offer value from the start… which means they should include a valuable call to action that you mention in the intro and outro of each and every video. 

If you create an amazing, educational or entertaining video and then leave your audience hanging without any place to go next it’s like going on a date with your dream soulmate… and then never asking them on a second date. Too many entrepreneurs and online creators think they need to play hard to get when they really just need to be more open about their feelings. 

If you just launched your YouTube channel, it might take a while to see those opt-ins come in. Since YouTube is a search engine rather than a social media platform, growing organically takes time. But that’s exactly why you want to plant those seeds early - so that every new viewer or old subscriber will eventually come across this video and be ushered into your value ladder as a result. 

There are so many YouTube content creators who rely strictly on getting enough views and subscribers to constitute affiliate links in their video descriptions. While having a bunch of those links in your description makes you look pretty popular, it doesn’t help you make the massive impact and profit that you’re seeking for your brand. If anything, it diverts your audience’s attention away from you and earns you 10% of their purchase from somebody else. 

If you’re the one adding value to your audience with education and entertainment, why are you sacrificing your advertising space?

Maybe you’re afraid of including a CTA because it feels like it cheapens the value of the video. I’ll let you in on a secret - it doesn’t. If you gave your audience a valuable free product (like a video), they’ll want to investigate and potentially even invest in whatever else you have going on. 

If you’re starting fresh with a whole new YouTube channel, how about creating a free resource to use as a CTA? That way, you’re offering even more free value and diverting your audience’s attention to your very own website instead of the very public platform of YouTube. From their, usher your audience into the next step of your value ladder and be very clear about how they can become more intimate for your content. 

Don’t be shy! Your audience went on this date for a reason. They’re curious about you and they want to know more. Give them that opportunity by incorporating a CTA at the beginning and end of every video you post. 

It could be a free + shipping book, a free mastermind, or a paid course that you’ve recently launched. As you get to know your audience, you’ll have a better idea of the level of service they’re looking for and can adjust accordingly.

But don’t play hard to get. Instead, ask for what you want… and you and I both know that what you want is more impact and more profit for your business. 

In the past, I’ve felt a bit daunted by posting a video with a CTA, thinking “does this sound too salesy?” 

If you’re thinking the same, first of all, that says a great deal about your character. That tells me that you care a great deal about providing your audience and future clients with the utmost quality and care before you nurture the into your value ladder, which is an amazing trait to have. 

But please remember that they’re watching this video in the first place because they’re interested in you. They want to get to know your movement, and they have a choice whether their journey with you ends here or whether they take things to the next level. The least you can do is give them the option. 

As your online presence begins to build, it’ll become clear that those CTAs you included at the beginning of your journey were really setting the tone for the level of value you’re capable of providing. When your new viewers see that you’ve had this intention from the very beginning, they can’t accuse you of “selling out” - they can only say that you’ve been giving value from the start. 

To learn more about how to generate a massive impact and profit through the power of video without wasting your precious time in the process, head to bairdstrategycall.com to book your free call with one of our VIP Code Certified Coaches! That’s b-a-i-r-d strategycall.com to schedule your free strategy call!

Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Baird and this has been the VIP Code podcast.