In this episode, I'm going to let you in on some of the most important lessons that I've learned since becoming an entrepreneur and how I learned what my movement was.

When I quit my nine-to-five as a dental hygienist, I was so excited and eager to go all in on my business to the point where I worked way too many hours. You know the saying: "Entrepreneurship is leaving 40 hours a week working for someone else to work a hundred hours for yourself"? Something to that effect.

I would just say “yes” to every opportunity. It seems counter-intuitive when you're a start-up, to turn away opportunities, doesn’t it? I believed that saying "yes" to everything would be bringing me more and more opportunities, which might be true, but worthless if they're not in alignment with my focus.

You have to think about the opportunity cost, which I learned the hard way after saying yes to everything for six months and found myself in the same spot, chasing my tail, spinning my wheels, busy as heck, but not any closer to where I wanted to be. I thought that helping every single client that came my way would be the most effective way to accomplish my goals.

I didn't consider how difficult it would be to fulfil on every single opportunity that came my way. I was still in that “impostor-preneur” as I like to call it phase, where I was surprised that people wanted to hire me and I was afraid that if I couldn't take on a new client right this second, I would lose them forever and I didn't even think to consider what a wrong client would look like.

At one point, I had to re-evaluate what my mission was and what I wanted my movement to be. I had asked myself: “Did I want to help every client get omnipresent online or did I want to spend time amplifying brands and messages that I truly identified with and respected?” So then I realized that my movement is to help other visionary entrepreneurs lead their movements.

I started to find that clarity and I really do believe now that when you do create that space, it will be filled. I then started to attract the right clients, clients that had messages and businesses that I adored, that I could emotionally invest myself into, because I saw how it would change people's lives and it was something that I could be proud of.

To know more about my journey to healing and clarity, stay tuned.

Key Takeaways:

  • I was working way too many hours soon after I quit my nine-to-five (1:23)
  • Trying to help everybody, I wasn't able to give anyone that level of value… (2:47)
  • I asked myself: “Do I want to help every client get omnipresent online?” (3:38)
  • I was inspired by Cristy Code Red, who is changing and saving lives (4:14)
  • Your movement isn't just pretty Instagram posts... It’s changing lives (6:20)
  • When I realized I’d taken on clients not in sync with my values, I panicked (7:54)
  • I had lots of clients and lots of stress; my health and well-being took a hit (8:26)
  • After some soul-searching, I fired about 90% of my clientele (9:01)
  • It didn't take long for me to recover my clientele and income (11:19)
  • I started to attract clients that had messages and businesses I adored (12:20)
  • I advocate for impact-driven, profit-focused businesses (13:05)

Additional Resources:

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Cristy Code Red's YouTube channel


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