This Week In Marketing Ep. #2Kellogg’s is facing backlash after redesigning its Fruit Loops Mascot, Toucan Sam and Salesforce releases its 6th State of Marketing report, promoting empathy, AI and more focused KPIs.

Salesforce releases Its 6th State of Marketing Report.

Our key takeaways from their findings:

• Marketing transformation is taking on new urgency
• More empathetic marketing is being achieved due to greater data and personalisation
• Marketers are doubling down turning trusted customer relationships into business value
• Because of this, AI is a growing must

Read and download the full report here:
https://www.salesforce.com/blog/2020/05/top-marketing-trends-navigate-change.html

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