In this short clip, I talk with Angelica Taylor, who is the Senior Brand Marketing Manager at Refine Labs.
Angelica focuses on all internal marketing.
They do no spend behind all their marketing initiatives. 🤯
It's 100% inbound leads.
All of their closed business comes from inbound.
Angelica does more of the strategy like:
Determining what type of content goes on the podcast
What guests come on to the show
What topics to talk about
Copywriting and figuring out the podcast titles and descriptions
And more
Angelica also manages the company page on LinkedIn: Refine Labs
She has done a phenomenal job taking the company page from 1k to 11k followers. 👏
When it comes to podcasting, they use Hatch for podcast editing. (which I'm now looking into lol)
All their podcast appearances come 100% inbound because they built a solid brand. (the power of brand)
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