Director of the Centre for the Study of Democracy, Political Analyst Professor Steven Friedman, has called on business to get involved and contribute to pointing a way out of SA's problems. Prof Friedman says an effective business contribution should not rest on yelling, but rather recognising that the society's current problems are not a symptom of too much change, but too little. Professor Friedman believes businesses should play a key role, and that their silence is more puzzling.