David Ogilvy was known for his advertising 'rules.' After diving deeper into his work I found out these aren't really rules at all but conclusions. Ogilvy's first principle is do what works. This episode will focus on three things that anyone in any industry can do.

1/ He was objective in his research. If the facts differ from your beliefs, change your beliefs rather than the facts.

2/ He created advertising around big ideas. Images should aim to inspire intrigue, not win awards at Cannes.

3/ He groomed a culture. Hire "gentlemen with brains" and give them the autonomy to do good work. Also, avoid bureaucratic bloat. "If you were a dairy farmer and kept cows, would you employ twice as many milkers as you have cows?"

A pdf of this is available at http://thewaiterspad.com