On this episode of #ThePlaybook, Martin Jarmond, Athletic Director for UCLA, sits down to discuss:

• [3:41] - Why UCLA focuses on building what they call an E.L.I.T.E. mindset
• [6:25] - How sales skills can help an athletic director to take their program to the next level
• [11:35] - His approach to the “chaos” that has happened in college sports with the new NIL rules
• [15:41] - Why a humanistic approach is essential for hiring (or firing) a coach

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