By doing front-end research with customers, Banner Health is able to design with them instead of designing for them, said Jeff Johnson, VP of innovation and digital business. In this podcast, he talked about his team’s “partnership” approach and why governance is critical.

Source: Podcast Q&A with Jeff Johnson, Part 2: “We’re Constantly Tapped into What Customers Value.” on healthsystemcio.com - healthsystemCIO.com is the sole online-only publication dedicated to exclusively and comprehensively serving the information needs of healthcare CIOs.