Small business owners they make mistakes too just like entrepreneurs and executives sometimes even more. The biggest mistake is not understanding how to run a business. It is not enough to be good at a craft you need to understand business or get a business partner. Next mistake is not understanding the importance or customer service and customer experience(overall). This is crucial to the success of the business. Last mistake is not thinking long term only focused on the right now. Focused on transactional (💰) and not the relational (repeat and referral business). Enjoy this episode.

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