Join the Co+Creation Design Club: https://www.diydesignmybiz.com/club

Today I’m chatting with Chloe & Vickie of The Movement Perspective, two clever Pilates‑studio owners and coaches who recently created a standout Instagram carousel that blew the roof off their reach. We dig into how the idea came about, how they designed it (with a little help from me), what roadblocks they faced and the exciting results that followed.

Key Takeaways:

• How they transformed raw membership‑statistic data into a visually compelling carousel
• The importance of brand colours, font hierarchy, arrows, movement and design elements in making slides work, not just “look nice”
• How combining strategy (know your audience) + design (make it scroll‑stop) + CTA/coaching content = meaningful results
• The results: ~28,500 views, 89% non‑followers reached, 394 profile visits, 71 new followers from one carousel post
• Why templates, brand asset libraries and on‑brand visuals save massive time and increase consistency (especially for busy business owners)
• The value of ongoing support, feedback and community in the Club

Timestamps:
Intro 0:00
Interview 2:06
Wrap up 26:25

Vickie and Chloe are the co-founders of The Movement Perspective and the powerhouse duo behind the Studio Mastery™ Method; a six-month mastermind helping female boutique Pilates studio owners add $10K+ in monthly revenue, fill their classes on repeat, and finally pay themselves without burning out. After building their own 7-figure studio, Breathe Pilates Studio, they now teach others how to do the same.. with simple systems, smart strategy, and a whole lot of fun.

Follow Vickie and Chloe on @the.movement.perspective

Watch on YouTube: https://youtu.be/GdxJI8YKFTA
Read on the Blog: https://whitedeer.com.au/ep240/

WORK WITH JACQUI:
// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb
// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub
// Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio