Hayley and I talk through an awesome set of questions that will help you write your website copy and more general talk about your coaching service.

Here are the quesitons:

• How is this different from anything else I’ve seen?

• What’s in it for me?

• How do I know this is real? • What’s holding me back?

• Who or what is to blame? • Why now? • Why should I trust you? • How does it work?

• How can I get started?

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