Interview with creative director Joel Shaddock. 

We cover plenty of eCommerce strategies and best practise Joel has learned from working with 2XU and The Oodie, especially through their growth phase. 

We discuss: 

• Education Vs Sales Content
• Why Retention is King
• User Experience essentials
• Best channel for immediate ROI

And much more! 

How do you score on the eComm quiz?
https://ecommaustralia.scoreapp.com