BEETTAN is an organic sunless tanning company that was established by Michelle Peth in 2014.
After Michelle’s younger sister, a redhead with fair and sensitive skin, experienced some scary skin cancer issues at a young age, Michelle went on a mission. Her mission was to not only acquire flawless, sun-kissed color, but also to prevent permanent sun damage and premature aging—and to achieve this through a natural process. She enlisted expert help and after countless trials and tests, she formulated a unique, organic solution which looks, feels, and even smells pleasant on the skin.