What is the Aesthetic-Usability Effect and why is it important for product design? Essentially, the Aesthetic-Usability Effect tells us people tend to give the benefit of the doubt to products that look good. Aesthetics matter!
A huge thank you to our first podcast sponsor, Viper Outdoor Tools (VOT). Check their product list out here: https://viperoutdoortools.com. (Full disclosure, I have worked with VOT and am quite partial to their products!)
Show Notes:
- Universal Principles of Design by William Lidwell, Kritina Holden, and Jill Butler.
Music by Guidon from Pixabay.
Copyright 2022 Design30 LLC.