This presentation covers best practices for building a media site for a brand, business, or non-profit.  The media site for the International Sustainable Resilience Center (built and maintained by the speaker) is showcased as an example. The presentation covers: 
• Utilizing Subject Matter Experts and Though Leaders for Content Creation
• Integrating blogs, video, journal articles, and documentary/television content 
• Targeting niche audiences for specific strategic goals 
• Integrating membership features (forums, news, special content) 
• Using automated marketing tools to capture leads and engagement 
• Best practices in content production and production values 
• Best practices in creating video content

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/