Marketing With Empathy Podcast

How can I attract upper-funnel leads that drive lower-funnel results through brand storytelling? How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling blueprint and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influence marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more! Join host and content strategist, Sarah Panus, each week as she and other smart brand storytelling leaders across brands bring you empathy-driven brand storytelling strategies, content marketing ideas, influencer marketing advice, creativity inspiration, and introspection thought-starters to help you believe in yourself more (the pep talks we all need). Sarah shares useful tips and inspiration from her 20+ years of experience driving digital content for billion-dollar brands; proving stories as leading ROI generators, creating stronger customer repeat & referrals, and bringing cross-functional teams together. From Minnesota farm girl to New York City fashionista. Boston PR-leader to corporate America manager. Small budgets to $10 million budgets. Agency and corporate life to now running her own consulting biz. Sarah wants to help content marketers/communication pros, feel more focused, prioritized, empowered, and confident at work. Ready to be creatively inspired and speak a kindred language with your audience? Hit subscribe so you don’t miss a show.