7-11 in the United States is not usually somewhere people make an effort to go to. If they come across it on a road trip they may stop by but no one goes out of there way to go to a 7-11. In Japan I would say that's a little different, people may just leave the house to go to a 7-11. Here in Japan they truly put the convenient in convenience stores.

A Mini History of Convenience Stores in Japan 

7-11 Buyout 

Number of 7-11 Stores, Big Gulp, History of 7-11 

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