Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

They cover:

• How can modular content help with international launches, faster and more cost-effective MLR review, as well as a higher impact for each channel?
• Where should a pharma executive even start when thinking of developing a new piece of content?
• Why is video a great format for driving new HCP behavior and product adoption?
• What are the three AI-related technologies that can unlock exponential growth in content developed by the pharma industry?

Subscribe here:
* Apple: https://apple.co/3micGmF * Google Podcasts: https://bit.ly/3PUds6T * Spotify: https://spoti.fi/3M78XCC * RSS: https://bit.ly/3wTksIm

And connect with the host and guest here:
* Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic * Evermed: https://evermedtv.com * Noah Workman: https://www.linkedin.com/in/noah-workman-87b8ab4 * Havas Health & You Website: https://havashealthandyou.com

About The Show:
“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.Check out our three most downloaded episodes:

• Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster with Naomi Fried, CEO, and Founder of PharmStars.
• Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future with Peter Marchesini, Senior Vice President at Indegene.
• Omnichannel and Medical Affairs: What’s the Future? with Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.

Pharma Launch Secrets is handcrafted by our friends over at fame.so