This episode was broken down into the following sections:

• WhatsApp Acquisition
• The Value of Facebook Ads
• The Power of Website Custom Audiences
• Using Facebook Ad Reports

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Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and his wisdom on ads.

Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion:

• Facebook’s Epic, $19B Acquisition of WhatsApp
• WhatsApp
• Facebook Ads Reports: A Tour of a Powerful New Tool
• Benefits of the New Facebook Ad Reports
• Facebook Fraud Response: Are Facebook Ads a Waste of Money?
• WCA Lookalike: Target Facebook Users Similar to Website Visitors
• Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting
• Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!)
• The Death of Facebook Interest Targeting: Shifting Budget Priorities
• Facebook Website Custom Audiences: Increase Fans, Traffic and Sales
• Facebook Custom Audiences: Target Facebook Ads by Email List