A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by optimizing checkout flow. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Simon Porter, a GoDaddy support engineer, and Léa Oriol, a GoDaddy product manager, to discuss checkout flow optimization.

The panel shares statistics and anecdotes on pet peeves with online checkouts, checkout features that improve the odds of a sale, reasons for cart abandonment, and website trust indicators.

From there, they cover several strategies to help with checkout flow: Reducing unexpected costs and checkout roadblocks like account creation, streamlining forms and coupons, offering customers estimated delivery dates, adding payment gateways to a site, and diagnosing checkout flow issues with Google Analytics Pro.

Finally, in the Q&A, the panel addresses how to set up products that customers can purchase one time or via a recurring subscription, and the most important metrics for a WooCommerce store to track.

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting

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Extensions and services referenced ( - included in the GoDaddy Managed WordPress Ecommerce bundle)*

Jetpack - https://wordpress.org/plugins/jetpack/

Checkout Field Editor* - https://woocommerce.com/products/woocommerce-checkout-field-editor/

WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/

URL Coupons* - https://woocommerce.com/products/url-coupons/

WooCommerce Shipping Estimate - https://www.skyverge.com/product/woocommerce-shipping-estimates/

WooCommerce Lead Time - https://barn2.co.uk/wordpress-plugins/woocommerce-lead-time/

WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/