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To learn more about Breakthrough Academy, click here: https://trybta.com/pca-ceTo access Ken’s path to a successful life course click here: https://courses.kenrusk.com/a/2147833...For the past few decades, we’ve been steering kids towards university and away from the trades, but why?The average North American college grad is underskilled and in debt, especially compared to their blue-collar friends who skipped the college experience and got on the job site. Today, I’m talking with Ken Rusk, a lifelong contractor and author of Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life. He’s got some insights on the benefits of choosing a blue-collar career and shares some fascinating statistics that kids are definitely not learning in school.Learn from Ken how to paint a bright picture of a future in trades and construction and use that narrative to recruit the young talent you need.So…is blue-collar work making a comeback?Tune in to find out.00:00 - Intro01:14 - What does "Blue-Collar" mean?02:11 - About Blue-Collar Cash09:05 - The under-skilled, over-educated generation14:16 - College grads vs. blue-collar kids16:28 - Ken's career advice18:41 - Why is there still a labor shortage?20:47 - Are trades AI-proof?24:44 - Recruiting talent to the trades33:10 - Being comfortable in your own skin39:18 - Is blue-collar work more meaningful?41:56 - Demand/supply forces for skilled trades46:58 - Ken's advice for parentsSubscribe to Breakthrough Academy to never miss a video! 👇http://bit.ly/youtubebtaInterested in working with us? Let's chat: https://trybta.com/welcomeJoin our Facebook Group:https://www.facebook.com/groups/contr...Connect with us on Social Media: Facebook: https://www.facebook.com/thebreakthro...Instagram: https://www.instagram.com/btacademy/LinkedIn: https://www.linkedin.com/company/1017...Email: info@btacademy.comPhone: 1-800-875-1704#BTA #BreakthroughAcademy #BuildingSuccess