The development of technology has made it simple to improve blog growth efficiency.

In this episode, Torlando discusses with Ben that one doesn't require a lot to start creating content. An iPhone and a tripod are great places to start. It's the lighting that plays a major role than that of a camera. Information-based content is what people are looking for, the content should be able to answer the question.

Watch the episode on PCA Overdrive PCA Overdrive is free for members. Not a member? Try our 30-day, free trial; $5.99/mo after. Download the app on the Apple Store or Google Play.

Become a PCA member