Matt Isherwood is the author of “Designing eCommerce Websites – over 50 UX Design Tips and Tricks for Great Online Shops” it’s number 1 Amazon seller, and reviews include a 15year website design veteran who says “Matt’s densely-packed ebook has been a major eye-opener”. Matt’s worked at the BBC and onefirestay, and is now specialising in working with growing startups.

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