Welcome back to Small Business School! In today’s episode I am joined by the amazing Wendy Muise! Wendy is a self-proclaimed entreprenerd, and loves everything related to entrepreneurship. She is an entrepreneurial strategist who has worked on AI and Machine Learning projects for over 15 years and is passionate about helping entrepreneurs reduce their stress with simple automation. Together we are talking about how to make data-driven decisions and avoid common pitfalls in business. I could talk to Wendy forever, so I am excited to jump into our conversation!

Topics Covered:

• How to make informed decisions by analyzing data and evaluating the utility of tools and strategies.
• Filtering through the multitude of recommendations from professionals and prioritizing investments that truly benefit your business.
• The balance between marketing yourself effectively and delivering genuine value to your audience, without overspending on unnecessary expenses.
• Understanding marketing trends, from social media algorithms to influencer marketing, and how to adapt your strategies accordingly.
• Why 7 out of 10 products fail and how your audience can make or break your business.
• The limitations of traditional advertising and the power of storytelling and personal connections in driving sales.
• The importance of genuine engagement, follow-up, and providing solutions to customers' problems in building a successful business.

Making informed and data driven decisions are what separates good ideas from great businesses! Want to level up your small business strategy and streamline your processes? Connect with Wendy, she has a wealth of knowledge!

Wendy's Links:
Instagram: https://www.instagram.com/scalewithstrategy/
Website: www.scalewithstrategy.ca

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!