In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all.

From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you!

Key topics covered:

• The difference between referral partners vs. affiliates - and which Kristina and Staci prefer
• Why trust and credibility are the foundation of consistent referrals
• The pros and cons of paying for referrals or commissions
• How to stay top of mind without feeling pushy or inauthentic
• What to do when a referral doesn’t turn into a great client fit
• Why gratitude and follow-up are often the most overlooked strategies
• How to think about long-term relationship ROI vs. short-term gain

The strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked.

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.