Episode Number: 91

Series: Strategies LIVE!

Episode Description: For law firms looking to improve their business relationships while also grow their business, they need to modernize their technology and have key stakeholders start being strategic, data-driven decision makers. In this episode of Strategies LIVE!, James Barclay (Passle Inc) and Michelle Woodyear (Covington & Burling LLP) discuss Woodyear’s implementation of a new CRM at her firm, including her process, timeline and approach for an easy-to-use system.

Speakers: James Barclay, CEO, Passle Inc (Host) Michelle Woodyear, Director of Digital Marketing, Covington & Burling LLP

Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on Strategies & Voices content and elevates expert insights advancing legal marketing.