University of Colorado-Boulder professors Jeff York and Brad Werner distill entrepreneurship research into actionable insights.
CREATIVE DISTILLATION
Jeff York | Associate Professor | Research Director jeffrey.york@colorado.edu
Brad Werner | Instructor | Teaching Director walter.werner@colorado.edu
Deming Center for Entrepreneurship | CU Leeds School of Business 303.492.9018 | deming@colorado.edu
— EPISODE 28: Finkel & Garf Brewing and Brand Loyalty After an Acquisition
In this episode, hosts Jeff York and Brad Werner are joined by Griffin Bohm, a second year MBA student student from Leeds with extensive craft brewing experience, along with Dan Garfinkel, CEO and Founder of Finkel & Garf Brewing Company. The show features a sampling of Finkel & Garf beers, a conversation on the business of craft brewing and an analysis of the study titled “Watered Down: Market Growth, Authenticity, and Evaluation in Craft Beer” published in Organization Studies.
Read the paper: https://journals.sagepub.com/doi/full/10.1177/0170840621993236
Learn more about Finkel & Garf Brewing: https://www.finkelandgarf.com/ Learn more about CU's Deming Center for Entrepreneurship: https://www.colorado.edu/business/deming/
Comments/criticism/suggestions/feedback? We'd love to hear it. Drop us a note at CDpodcast@colorado.edu.
An Analog Digital Arts Production for the Deming Center for Entrepreneurship Produced, recorded and edited by Joel Davis
"AcidJazz" by Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 creativecommons.org/licenses/by/3.0/