What does it mean to run a business with integrity? How do I build and maintain my reputation? Collin details the connections between consistency in service, communications, and valuing your integrity as a business. When it comes to un-marketing, understanding that we have a reputation to build and maintain is key to building relationships. We break down a recent article describing the four major factors in building trust and your reputation. It all comes back to being consistent. Then, Natasha O’Banion answers, “What’s your favorite hiring question?” Topics on this episode: * Consistency and your integrity * Building your reputation * A recent example from us * Ask a Pet Biz Coach Main takeaway: We aren’t in business for public opinion. Full show notes and transcript (https://www.petsitterconfessional.com/episodes/192)