Summary: We had a client abruptly stop using our services recently. It hurt. In the pet care industry, we invest so much of ourselves, which means we’re more vulnerable. However, when we step back and assess a critique, we begin to not take things personally. On this episode we discuss ways to overcome being hurt by business transactions and why being thick skinned in your business is important. Then, Natasha O’Banion answers, “How do I build my brand?” Main topics: * What does “thick skinned” mean? * Why it’s needed in business * Steps to strengthen you * Ask a Pet Biz Coach with Natasha O’Banion Main takeaway: When you are thick-skinned in business, you respond to challenges with a clear mind and thoughtfulness. Links: Give us a call! (636) 364-8260 Follow us on: Instagram (https://www.instagram.com/petsitterconfessional/), Facebook (https://www.facebook.com/petsitterconfessional/), Twitter (https://twitter.com/psconfessional) Email us at: feedback@petsitterconfessional.com (mailto:feedback@petsitterconfessional.com) Full show notes and transcript (https://www.petsitterconfessional.com/episodes/XXX)