New Business Diaries
Institute of Practitioners in Advertising (IPA)
The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.
The New Business Diaries are brought to you by the IPA’s New Business & Marketing Group. In this series we will be speaking to some of the biggest names in our industry on the hot topics within the new business world.
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