Watch the video conversation with Patrick on YouTube.

On this episode of Talks with SEOs, I speak with Patrick Rice, a Strategic SEO Consultant. At a time where some SEOs shy away from the term 'link building', Patrick embraces it as an essential part of SEO, to improve rankings for clients. Patrick and I speak on why brands should not neglect the benefits of acquiring backlinks and some tactical approaches to link building. We also ponder on some of the ways AI is likely to impact SEO and search behaviour in the next few years.

You can find Patrick on LinkedIn, Twitter, YouTube, and his website, PatrickRiceCo.com.

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Talks with SEOs is a podcast series brought to you by Democratizing SEO. Hosted by Austine Esezobor (SEO Consultant and Founder), the series is for client-side SEOs and professionals working to achieve, maintain and grow their success in the SERPs.