Do you regard SEO as SEO? Well, this may not be the best approach when you hire an agency to carry out your SEO.

When you hire an agency to carry out your SEO, the deliverables you can expect are what you've agreed on. This is why, the deal you make with your chosen agency must be itemised, rather than a single line item stating 'SEO'.

What Are Your Expectations When You Hire An Agency To Do Your SEO? episode transcript.