Have you ever noticed that SEOs specifically talks about the URL structure whenever they talk about a site's structure?

Well, there's a reason for this - SEOs look at the website structure a little differently to other marketers. Other marketers look at site structure in terms of the site's navigation.

Site navigation and URL structure are interchangeably used in digital marketing. On this episode, I shed some light on why SEOs look at site structure in terms of the URL structure.

Why SEOs Look at Site Structure in Terms of the URL Structure episode transcript.