In a digital transformation journey, some organisations tend to be aware of SEO like Blockbuster was aware of the web in the early 2000s. They know it exists but don’t know what to do with it.

Today, I talk through 3 SEO mistakes organisations make in their digital transformation journey.

Avoid these mistakes to save you a lot of time and contingency budget.

3 SEO Mistakes Organisations Make in Their Digital Transformation episode transcript.