You know, SEO is a vast channel. If the SEO you need is relating to on-page work and you hire a partner that supplies you with technical SEO, you won't see the traffic uplift you expect.

You've got to ensure you never buy into SEO without the services being outlined. Buying into SEO without the services being detailed can be a costly, frustrating mistake.

Why You Should Never Buy SEO as 'SEO' episode transcript.