The ID5 Podcast
ID5
The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex.Increasing regulations and technical restrictions are revolutionising the way the ecosystem operates, and this is causing many challenges to digital advertising players. At the same time, it offers the opportunity to rebuild foundations and improve the infrastructure on top of which hundreds of companies operate. This is our chance to make digital advertising sustainable and rebalance the power dynamic between tech giants and the Open Web, support publishers and offer brands a competitive marketplace.ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable?
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