The Customer Catalyst

The Customer Catalystwith Daniel Bausor and Chris Adlard is a specialist podcast for business leaders who want to survive and thrive in the new Customer Economy. Power has shifted away from corporations into the hands of the customer. Businesses see this as a wakeup call for change, as summed up by the US business roundtable announcement in 2019 led by Forbes. In this round table, over 180 CEOs from major organisations, such as Apple, JP Morgan Chase and Bank of America collectively agreed that their companies’ main objective was no longer purely about shareholder value. Instead, their core purpose needs to centre on ‘investing in employees and delivering value to customers’.

The podcast is based on ‘The Customer Catalyst – how to drive sustainable business growth in the Customer Economy’ shortlisted for the 2020 Business Book of the Year. Business and thought leaders in the book are interviewed by the co-authors, Daniel and Chris about how they are driving a ‘C-change’ around customers in their organisations to deliver sustainable business growth. They include Signify (formerly Philips Lighting). the world leader in lighting, to customer success Titan, Gainsight; video conferencing giant, Zoom; Microsoft; Starling Bank, the digital bank and London Stock Exchange’s LCH Clearing.

Website: thecustomercatalyst.com

Twitter: @TheCustCatalyst; @danielbausor