The happiness enterprise
Luca Cottini
How does one create original AND substantive value? How does a product become truly appealing? What is business truly for?
The happiness enterprise is a humanistic guide to meaningful entrepreneurship which aspires to investigate models where creative and strategic thinking merge, arts and industry converge, economic and social profit coincide. The four modules of the series explore design thinking, the entrepreneurial value of the humanities, content marketing, and the case of Made in Italy. Episodes are published every Tuesday at 5pm EST (Fall 2022). The YouTube version of the presentations is available at the playlist bit.ly/II_businessofhappiness
The series is part of the "Italian innovators" project, which aims to present figures of pioneering Italian entrepreneurs in various fields (eg. fashion, design, technology, food, music) and propose a reflection on the Italian cultural approach to innovation. You can find more information about the project at the official webpage (www.italianinnovators.com) or on the YouTube channel (bit.ly/italianinnovators).
Luca Cottini is a scholar, a content creator, and a digital entrepreneur.
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