What The WHY?!
The Corporaid
What The WHY?! investigates the science and wonders of the big F Word euphemism - WHY. In each episode peppered with humour, different journalists, newscasters and a psychologist from around the world grill guests on neuromarketing-based questions to analyse organisations and careers, bridging current affairs and business to evaluate its operation on three levels: what they do, how they do it, and WHY they do it IN 15 MINUTES! Reported directly from two continents - the heart of European politics, Brussels, and Singapore, the epicentre of business ranked highly by the World Bank.
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