The SAMA Podcast

Strategic Account Management Association (SAMA)

18 Episodes

We ask the smartest people working in B2B for their secrets on how to become trusted advisors to the customers their companies can't afford to lose. About the Strategic Account Management Association (SAMA) Founded in 1964, SAMA is the largest community of practice dedicated to the advancement of the strategic account management (SAM) profession. Our community is comprised of the world's foremost companies and most innovative thought leaders in the arenas of strategic customer relationship management. We help you become essential to your customer. Learn more: www.strategicaccounts.org

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